3,000 L.O.L. Surprise! fans descend on intu Trafford Centre

In February, we created a show stopping event to launch the brand new #Hairvibes

Following the successes of 2019, we wanted to create an extraordinary event to continue the craze and enter 2020 with a bang! The objectives were to create a fun, engaging event for fans, sample the new #Hairvibes product and generate coverage in press and on social channels.

Fans enjoyed a complimentary makeover in the style of their favourite #Hairvibes characters, before striking a pose in front of a giant version of a #Hairvibes ball and being given their very own product to take away. Fans also got the chance to meet top YouTuber Coco’s World, who made a special guest appearance at the event.

RESULTS: Over 3,000 fans turned out to take part in the event. The PR reach totalled 4.5m with a further 2m reach across all social channels.

A large queue in the Trafford centre circling around the benches with people waiting to get into the hair vibes event